ESG in Digital Marketing
ESG marketing, which uses particular types of reporting and status updates, is the marketing of an organization's progress toward its environmental, social, and governance ( ESG Consultant ) goals. Corporate social responsibility programs have been implemented by businesses for many years, yet some of these initiatives amounted to little more than greenwashing. Stakeholders expect firms to have ESG Strategy programs created to protect the environment and ensure Earth's long-term viability for future generations given the mounting evidence of climate change and the damage of natural ecosystems. "The goal is to share with all stakeholders -- including investors, executiv es, employees, and customers -- how your company impacts and is impacted by environment, social, and governance topics that are important to the business," said Mandi McReynolds, vice president of global ESG Consultancy at ESG reporting software provider Workiva. "There is a growing need for ES